Pepsico: A Singular Focus
Todd Wilkinson
Jill Beraud places consumers at the center of PepsiCo's marketing innovations
While Jill Beraud was in Dallas for Super Bowl XLV, PepsiCo's chief marketing officer and president of joint ventures in the Americas had more on her mind than the gridiron battle between the Pittsburgh Steelers and Green Bay Packers. It was PepsiCo's turn to flaunt its stuff before a global audience on one of the biggest days in U.S. advertising.
Beraud had started the weekend ringing the opening bell at the New York Stock Exchange, and like the Packers, by late Sunday she...