The Glenmorangie Company: Ardbeg Corryvreckan the sea-quel - Tale with a twist

Scottish distillery Glenmorangie’s CRM programme looks to build customer loyalty and to promote new and existing whisky products.

The Glenmorangie Company: Ardbeg Corryvreckan the sea-quel - Tale with a twist

Story UK

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: UK/WorldwideDate program started/ended: 1st July 2009

Product Description: Ardbeg Corryvreckan - Single Malt Scotch Whisky. This was general release of whisky to on and off-trades, after a limited edition version was released a year previously to the Ardbeg Committee, our CRM programme.

Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: OtherWebsite: www.ardbeg.com/twist

STRATEGY

Marketplace Challenge:

The Ardbeg Malt Whisky Distillery is based on the small Scottish island of Islay....

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