Motorola Mexico: The Master of the Social Networks

Around Christmas 2009, Motorola Mexico wanted to convey to tech savvy 15 to 30 year olds their DEXT mobile phone was the first in the country to incorporate android technology.

Motorola Mexico: The Master of the Social Networks

Ogilvy Mexico

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: MexicoDate program started/ended: 8th December 2009 to 14th January 2010

Product Description: Motorola DEXT is the first mobile phone in México with Android technology, which basically lets you gather all of your social networks and messaging platforms in one screen, displaying all of your friends & contacts status & messages in real time.

Advertiser/Client Name: Motorola MexicoMedia Channels: Website: http://200.52.76.195/motorola/en/index.html

STRATEGY

Marketplace Challenge:

The mobile market in Mexico is very competitive, with brands...

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