SOS-Kinderdoerfer weltweit Hermann-Gmeiner-Fonds: Change her life
Red Urban
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: 24th June 2009 - current
Product Description: SOS-Mädchenhilfe ('Girl-aid')
Advertiser/Client Name: SOS-Kinderdoerfer weltweit Hermann-Gmeiner-Fonds Deutschland e.V.Website: Media Channels:http://www.change-her-life.de/
STRATEGY
Marketplace Challenge:
SOS Kinderdörfer is dedicated to campaigning for disadvantaged women and girls all over the world. Our challenge was to create an emotional online campaign, with viral potential, that would explain the SOS-Mädchenhilfe ('Girl-aid') initiative and generate donations.
Target audience: Consumer
Potential donors between 20 65 years, mainly ladies and...