Burger King: Whopper Face
Ogilvy Brasil
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: BrasilDate program started/ended: 14th-15th December 2009
Product Description: Whopper burger
Advertiser/Client Name: Burger KingMedia Channels: Website: http://www.shakemelikeascroll.com/whopperface360/
STRATEGY
Marketplace Challenge:
To reinforce the "Have it your way" positioning and prove that Burger King sandwiches are made to order, with an innovative and simple idea.
Target audience: Consumer
Primary: Men 18-24, AB
Size of target audience: 50,000-999,999
Marketing strategy:
One cashier, one hidden cam, one printer. That's all we needed to prove that Burger King®...