Westfield Australia: Gift Card

In Australia, the Westfield Gift Card is redeemable against a wide range of consumer goods. In the run up to Christmas 2009, the challenge was to overcome the idea that giving a gift card was a lazy option as opposed to giving an actual present.

Westfield Australia: Gift Card

M&C Saatchi

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: AustraliaDate program started/ended: 24th November 2009

Product Description: The Westfield Gift Card is redeemable in over 6,000 stores Australia wide. From shoes to shower curtains, pets to pyjamas, there's literally something for everyone in one convenient place, making the Westfield Gift Card (in many ways) the ultimate gift.

Advertiser/Client Name: Westfield AustraliaMedia Channels: OtherWebsite: http://apps.facebook.com/westfieldwingiftcard/

STRATEGY

Marketplace Challenge:

Westfield needed to create cut through in the cluttered Christmas period and change shopper perceptions about giving...

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