An Post: Open Your Mind

The direct mail unit of An Post, Ireland’s postal service, needed to demonstrate to businesses the benefits of using direct mail rather than the above the line media they were preferring.

An Post: Open Your Mind

RMG Target

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: IrelandDate program started/ended: 27th October - 30th November 2009

Product Description: Direct Mail Unit of National Postal Service

Advertiser/Client Name: An PostMedia Channels: DirectMailTV/RadioWebsite: www.openyourmind.ie

STRATEGY

Marketplace Challenge:

As consumers more and more choose to engage with brands online, brands and business owners continue to invest an increasingly proportion of their spend in creating an online presence and driving traffic to their brand online.

Traditional ATL/Advertising channels (TV, press & Radio)...

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