Volkswagen UK: Golf Plus 'Comfy Mailing'
Proximity London
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: UKDate program started/ended: June 2009
Product Description: The new 2009 Volkswagen Golf Plus, designed for those who need more space and storage than the standard Golf but still want the reliability and quality of a Volkswagen.
Advertiser/Client Name: Volkswagen UKMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
With strong competition from better-known models, limited budget and no supporting television or press activity, our task was to launch the new Golf Plus with a tough challenge to generate interest...