Rabobank: Student Practicum

In February 2009, leading Dutch bank, Rabobank, targeted existing student customers aged 18 to 24 with an online game which demonstrated how much they knew about handling their finances.

Rabobank: Student Practicum

Euro RSCG 4D Amsterdam

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: The NetherlandsDate program started/ended: 11th February 2009

Product Description: Rabobank student bank account.

Advertiser/Client Name: Rabobank NederlandsMedia Channels:Website: http://www.prize-entry.com/rabobanksp_media/websites/

STRATEGY

Marketplace Challenge:

Rabobank is one of the leading banks in The Netherlands and students are an important target group, based on their potential lifetime value. In the marketplace, there is a continuous battle among banks to acquire and convert student clients. The status quo is that banks often give numerous presents, discounts, and...

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