Daimler Smart: 14 days without smart

Daimler smart fortwo was promoted in 2009 as the perfect car for city dwellers in 6 European countries including Germany, Spain and France.

Daimler Smart: 14 days without smart

Proximity

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: Germany, Austria, Switzerland, Belgium, Spain, FraDate program started/ended: Lauched August 2009

Product Description: smart fortwo

Advertiser/Client Name: Daimler AG - smartMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Our challenge was to show potential buyers who received information about the smart fortwo but did not respond two weeks after receiving required information that the smart fortwo is the perfect city car in mobile, everyday life.

Target audience: Consumer

smart prospects, postmodern segment

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