Daimler Smart: 14 days without smart
Proximity
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: Germany, Austria, Switzerland, Belgium, Spain, FraDate program started/ended: Lauched August 2009
Product Description: smart fortwo
Advertiser/Client Name: Daimler AG - smartMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
Our challenge was to show potential buyers who received information about the smart fortwo but did not respond two weeks after receiving required information that the smart fortwo is the perfect city car in mobile, everyday life.
Target audience: Consumer
smart prospects, postmodern segment
Persons who have requested a brochure...