EMD Serono: How I fight MS - YouTube

US pharmaceutical company, EMD Serono, introduced a new model for a pharma-sponsored community website, in which real people with multiple sclerosis share their stories.

EMD Serono: How I fight MS - YouTube

Greater Than One

ENTRY INFORMATION

Category: Pharmaceutical/HealthcareCountry where program ran: United StatesDate program started/ended: 19th October 2009 - Ongoing

Product Description: Multiple sclerosis (MS) is a disease that affects the central nervous system (CNS): the brain, spinal cord, and optic nerves. Over 400,000 people in the U.S. has MS and HowIFightMS.com is an innovative new model for a pharma-sponsored community website, in which real people with multiple sclerosis share the stories.

Advertiser/Client Name: EMD SeronoWebsite: Media Channels:http://www.youtube.com/user/HowIfightMS

STRATEGY

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