World Vision: US Christmas Bounceback
Russ Reid
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USDate program started/ended: 1st October 2009
Product Description: Sponsoring a child in need every month is World Vision's flagship product' providing food, safe water, education, and more to transform young lives around the globe'and ensuring fulfillment of this pledge means building the essential one-to-one sponsor-and-child relationship, accomplished here through a personalized Christmas card to share.
Advertiser/Client Name: World VisionMedia Channels: DirectMailWebsite: www.worldvision.org/ComeCelebrate
STRATEGY
Marketplace Challenge:
The recession, health care costs and a rough housing market...