Cinépolis: Club Cinépolis - Driving loyalty member's value
RAPP
ENTRY INFORMATION
Category: Publishing/EntertainmentCountry where program ran: MexicoDate program started/ended: January - December 2009
Product Description: Cinépolis is the largest film exhibition company in Latin America and the 5th worldwide. It covers 60% of the Mexican box office, operating 2,221 screens and receiving +100 million patrons annually. In 2003 the company launched its loyalty program (points redeemable for benefits), it currently has 1.4 million members.
Advertiser/Client Name: CinépolisMedia Channels: OtherWebsite: http://proyeccioncc.com/
STRATEGY
Marketplace Challenge:
Even though Club Cinépolis (Cinépolis loyalty...