Marks & Spencer: Pioneering a sustainable business
SNAPSHOT
Marks & Spencer has put sustainability at the heart of its business.
KEY INSIGHTS
For Marks & Spencer (M&S) going green has meant not just transforming every part of its business but trying to change the attitudes and behaviour of its 25 million customers.
A carefully-planned, three-stage approach has worked by convincing, not cajoling, people to do the right thing and change behaviour.
SUMMARY
M&S is one of the UK's leading retailers, selling clothing, food and homeware. In 2006 the company became determined to put sustainability at the heart of its business....