KFC: Finger lickin' good

KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain.

KFC: Finger lickin' good

SNAPSHOT

A powerful combination of product development and inspired marketing that was true to the brand restored KFC's fortunes on the high street.

KEY INSIGHTS

  • Afresh business strategy, rigorously implemented through all aspects of marketing, transformed the KFC brand from sharp decline to category-beating growth.

  • The strategy was based on the courageous decision to buck the trend among fast food outlets to talk about their 'healthy' options and instead stress the great product taste.

  • This was accompanied by cleverly-timed new product development to reach both key target audiences of young people and families at the same...

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Insights Team
Bray Leino

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