The Wine Society of India: Wine Mailers
OgilvyOne Worldwide
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: IndiaDate program started/ended: October 2006 - December 2007
Product Description: The Wine Society of India (WSI) aims to educate and promote the wine culture in India through its various educational and marketing programs. To promote enjoyment of good quality wines from all around the world, WSI has launched the Four Seasons Wine Discoveries Programme - India's First Wine Shipment Program.
Advertiser/Client Name: The Wine Society of IndiaMedia Channels: DirectMail
STRATEGY
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