Hewlett Packard: Pencils Mailing

Hewlett Packard needed to convince customers and prospects that the company had the quality and depth of products they needed.

Hewlett Packard: Pencils Mailing

Giovanni+Draftfcb

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: BrazilDate program started/ended: 30th June - 30th September 2007

Product Description: The campaign promoted the range of intelligent HP solutions to meet the imaging and printing needs of medium-sized and large companies.

Advertiser/Client Name: Hewlett PackardMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Although the leader in office printing products in Brazil, HP operates in a highly competitive category, and competition is most fierce at the higher end of the market where sales potential is greatest. This is also the...

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