Telenor: Who's your family now?
Rapp Collins DDB
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: November 2007
Product Description: 'FriFamilie'/'FreeFamily' is a family-solution for the mobile phone-market, where members of a 'family' can call and send text-messages to each other without any costs. The group can have 2 to 7 members (including one fixed line-number). It is free to sign up. NB! All members must have a Telenor-account.
Advertiser/Client Name: TelenorMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
The marketplace for family-solutions in Norway today is extremely mature. The first...