Direct Marketing Association: 2007 ECHO Awards Campaign
G2 Direct and Digital
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 16th October 2006
Product Description: We launched a teaser campaign for the 2007 competition immediately following the 2006 awards. It featured a splash page data capture site 'feedyourecho.org' to create social buzz; notebooks, notepads, and posters that introduced the newly branded ECHO awards; and a 'Thank you' email that was sent out to all DMA Conference attendees.
Advertiser/Client Name: Direct Marketing AssociationMedia Channels: DirectMailEmailPrintOther...