GlaxoSmithKline: alli Readiness
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ENTRY INFORMATION
Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: 1st May 2007 - 1st August 2007
Product Description: alli is the first over-the-counter, FDA-approved weight loss aid. The alli program includes alli capsules and an individually tailored online action plan (myalliplan) to help you lose weight gradually and adjust your lifestyle for long-term success.
Advertiser/Client Name: GlaxoSmithKlineMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
It is common knowledge that the U.S. is experiencing an obesity epidemic. Experts estimate that roughly 31% of adults - or 60 million people...