American Airlines: AAdvantage Milestones

The American AAdvantage frequent flyer program hoped to further engage its members by going beyond typical HTML email and transactional marketing.

American Airlines: AAdvantage Milestones

TM Advertising

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: United States/World WideDate program started/ended: May 2007 - February 2008

Product Description: The American Airlines AAdvantage program is the world's first and largest frequent flyer program with over 50 million members who earn miles flying American Airlines and its partners and through numerous non-airline partner offers. Miles are redeemable for travel around the world.

Advertiser/Client Name: American Airlines AAdvantage MarketingMedia Channels: EmailWeb DevelopmentWebsite: http://aadvantagemilestones.com

STRATEGY

Marketplace Challenge:

The airline business is a highly...

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