Caja Madrid: Sense & Sensibility

Caja Madrid wanted to draw customers for Sense & Sensibility, its new deposit account, but had to fight customers' resistance to changing banks.

Caja Madrid: Sense & Sensibility

Shackleton

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 1st August - 1st October 2007

Product Description: Caja Madrid, the fourth largest financial institution in Spain, launches a new deposit plan over a fixed period of fifteen months with a 5% interest rate, annual and interests reimbursements every 3 months, exclusively for funds transferred from other financial institutions with no minimum or maximum amount.

Advertiser/Client Name: Caja MadridMedia Channels: DirectMailEmailMobilePrintDRTVWeb AdvertisingOtherWebsite: www.judgingishard.com/echo/s&s

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