United States Postal Service: DM Personalization

The United States Postal Service targeted two direct marketers and printers to help spread the word about how variable data printing (VDP) could add extraordinary relevance to direct mail packages.

United States Postal Service: DM Personalization

Campbell-Ewald

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 17th September - 30th November 2007

Product Description: The Postal Service promotes Direct Mail as an effective part of any marketer's media mix. This communication encourages direct marketers to employ Variable Data Printing (VDP) as a tool that can turn potential junk mail into a highly relevant, effective, and welcomed form of communication.

Advertiser/Client Name: United States Postal ServiceMedia Channels: Other

STRATEGY

Marketplace Challenge:

THE CHALLENGE:At a time when emerging...

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