Fiat: New Stilo Dualogic Launch

To gain more of Brazil's high-profile, mid-size car market, Fiat launched the Stilo Dualogic hatchback with a campaign emphasizing its unique dual transmission.

Fiat: New Stilo Dualogic Launch

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ENTRY INFORMATION

Category: AutomotiveCountry where program ran: BrazilDate program started/ended: 22nd February - 31st March 2008

Product Description: Stilo is a mid-sized hatchback within the Fiat line of automobiles. In 2008, Fiat introduced to the Brazilian market a new model, the Stilo Dualogic. Stilo's facelift created a more contemporary look, keeping the car up-to-date with the competition. More significantly, the Stilo Dualogic brought the much anticipated feature of automatic transmission to the Fiat brand.

Advertiser/Client Name: Fiat AutomóveisMedia Channels: DirectMailEmail

STRATEGY

Marketplace Challenge:

Fiat...

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