Volkswagen: Golf Plus Gardener's Friends
Proximity London
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: UKDate program started/ended: 1st August - September 2007
Product Description: Golf Plus is a variant of the Volkswagen Golf, with all the same driving capabilities. However, the main differentiator between the models is the Golf Plus's clever use of space, which makes it perfect for carrying lots of different things of different sizes.
Advertiser/Client Name: Volkswagen UKMedia Channels: DirectMailInsertPrintDRTVOther
STRATEGY
Marketplace Challenge:
Since its launch in 2005, the Golf Plus has had problems...