Anthem National Accounts: Ecosphere - Simple is more complex than it looks.
Wikreate
ENTRY INFORMATION
Category: InsuranceCountry where program ran: USADate program started/ended: December 2007 - February 2008
Product Description: Anthem National Accounts is Wellpoint / Anthem Blue Cross / Anthem Blue Cross Blue Shield's business division, headquartered in 14 states, that provides national healthcare benefits solutions for companies with over 1,000 employees.
Advertiser/Client Name: Anthem National AccountsMedia Channels: DirectMailTelemarketingWeb DevelopmentWebsite: www.anthemnationalaccounts.com/
STRATEGY
Marketplace Challenge:
The National Accounts market (companies with over 1,000 employees) accounts for 16%...