Caja Madrid: The Way I Am funds
Shackleton
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 3rd May - 30th July 2007
Product Description: Caja Madrid, the fourth largest financial institution in Spain, launched a new investment funds plan and its major advantage is the adaptability to the profile and personality of each client.
Advertiser/Client Name: Caja MadridMedia Channels: DirectMailPrintDRTVWeb AdvertisingOtherWebsite: www.judgingishard.com/echo/thewayIam
STRATEGY
Marketplace Challenge:
With these funds, clients benefit from active management of their wealth in accordance with their...