Retailer Walgreens thinks outside the (big) box

Geoffrey Precourt

This brief report covers the contribution of Kim Feil, VP/CMO of the US pharmacy chain Walgreens, to a panel session at the Advertising Research Foundation’s (ARF) 2011 Re:Think conference.

Retailer Walgreens thinks outside the (big) box

Geoffrey Precourt Warc

Walgreens was a modestly sized box long before the big-box retail phenomenon became a dominant driver in US retail culture. The 108-year-old company bills itself as 'America's pharmacy', with services that range from filling prescriptions, providing health-related information, and processing vacation snapshots.

Walgreen's greatest asset, according to Kim Feil, VP/CMO, is its ubiquity. "We have 7,800 stores within three miles of 68% of the entire US population." And its greatest challenge, she told the Advertising Research Foundation's (ARF) 2011 Re:Think conference, "is to make that 108 years of reliability...

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