Feedback Welcomed

Through the rise of social media, more companies are adding customer products reviews to their websites.

Feedback Welcomed

Douglas Quenqua

Thanks to the rise of social media, more companies are adding customer product reviews to their websites. Is it a risky proposition?

CALL IT THE FACEBOOK EFFECT: As the web becomes more social, consumers expect every site to provide some sort of user feedback, a conversation they can either listen to or join. For the working mom, it's not enough to know what David Pogue thinks of the new kindle — she wants to know what other working moms are saying about it. And L.L. Bean may say those rain boots are a perfect size 8,...

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