Marketing in Indonesia - Market Overview and Review of Best Practice

Jo Bowman

As the fastest-growing market in the ASEAN group of countries, Indonesia was identified in 2005 as being among the 'Next 11' world markets - those after the BRIC giants that had the most promising outlook for investment and future growth.

Marketing in Indonesia – Market Overview and Review of Best Practice

Jo Bowman

It's not so long ago that Indonesia was known as widely for its currency crisis and vulnerability to natural disaster as for its fine beaches and nasi goreng. In the past decade, however, democracy, growing wealth and economic stability in spite of global chaos has transformed this Southeast Asian archipelago from a country on the brink of collapse to a powerhouse of growth and consumer demand.

The fastest-growing market in the ASEAN group of countries, Indonesia was identified in 2005 as being among the 'Next 11' world...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands