'Fit for Purpose', IJMR Research Methods Forum, Royal Society, London, 2 November 2010

Reg Baker, Mike Hall, Jeannie Arthur and Emma Morioka

This article consists of the Conference Notes from four presentations made at the third Research Methods Forum.

‘Fit for Purpose’, IJMR Research Methods Forum, Royal Society, London, 2 November 2010

The following Conference Notes are summaries of four presentations from the third Research Methods Forum. The first, by Reg Baker, describes the empirical findings from research conducted in the US on the reliability of online panels. Baker’s summary includes a useful list of references to sources of more detailed information on this topic. Second, Mike Hall and Jeannie Arthur describe the methodology used in creating and managing online communities, and how these methodologies impact on the traditional role of market researchers. The third summary, by Julian Dobinson,...

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