Supporting emergent behaviours in mobile design: How open and agile research methodologies can help complex organizations respond to change and stay relevant
Dr Francesco D'Orazio and Esther Garland Face
Tom Crawford Consumer Analytics and Insights (CA&I), Nokia
The paper describes the work that has been carried out by Face and Nokia within the Relevance Programme. The paper shows how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like co-creation, crowd-sourcing, social media analysis and online research communities.
EMERGENCE VS CREATION
As Arthur C. Clarke put it, "It is impossible...