Supporting emergent behaviours in mobile design: How open and agile research methodologies can help complex organizations respond to change and stay relevant

Dr Francesco D'Orazio, Esther Garland and Tom Crawford

This paper describes an integrated research project for Nokia, which wanted to regain thought leadership at the high end of the North American smartphone market.

Supporting emergent behaviours in mobile design: How open and agile research methodologies can help complex organizations respond to change and stay relevant

Dr Francesco D'Orazio and Esther Garland Face

Tom Crawford Consumer Analytics and Insights (CA&I), Nokia

The paper describes the work that has been carried out by Face and Nokia within the Relevance Programme. The paper shows how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like co-creation, crowd-sourcing, social media analysis and online research communities.

EMERGENCE VS CREATION

As Arthur C. Clarke put it, "It is impossible...

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