The Odd Couple: Aon and Manchester United in a Win-Win Sponsorship Program
Geoffrey Precourt Warc
"We may be the least likely company you can imagine to talk about sports marketing," admitted Philip Clement, Aon's Global Chief Marketing and Communications Officer, in an address to the 2011 IEG Return on Engagement: Sponsorship's Impact on Business conference in Chicago.
The company, which reported $8.5 billion in 2010 revenues, is a global provider of insurance brokerage services and products, advice, web-based risk-management information systems, and a variety of other consulting services.
And, according to independent third-party service evaluations, it...