10 truths about Millennials

The report 'Unmasking Millennials: The Truth Behind a Misunderstood Generation' corrects prevailing misunderstandings about Millennials, including the ten truths set out in this article.

10 truths about Millennials

J Walker Smith The Futures Company

The Millennial Generation is all about adaptability and using technology to invent new ways to play, share and consume, says The Futures Company's J Walker Smith

For all the attention and headlines they get, the Millennial Generation (also known as Generation Y) are misunderstood. Much of what is said about them is anecdotal – good stories, not good theory. A great deal of what is reported about them from surveys is simplistic. Advanced analysis and long-term tracking data are needed to tease apart what is true of all youth...

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