Information and public relations management. Role of market research within this growth sector

Philip Maschke and Kristian Rikard-Peteren

The public relations/information sector is of growing interest to market researchers, especially those who work with business-to-business research.

Information and public relations management. Role of market research within this growth sector

Kristian Rikard-Petersen and Philip Maschke EBA Research, Denmark

THE PUBLIC RELATIONS SECTOR: A PROFILE

Today, a growing number of companies, organisations, public institutions and bodies are using public relations as a tool to develop communications towards public opinion and/or specific targets related to a company, its products and services.

PR tools are used to establish and develop appropriate relationship systems between a company or...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands