Diamonds by DeBeers: Forevermark
Diamond bride: more happy than married
“More married, than happy"
(New York Times #1 Bestselling author Sarah Ban Breathnach commenting on how many marriages today happen for the wrong reason and to the wrong person, to settle down, without knowing who we are.)
SUMMARY – THE STORY OF THE DIAMOND BRIDE: IMAGINATION TO REALITY
The self-sacrificing, dutiful bride has been the Indian ideal for years. This is a story of how research helped the agency imagine a new kind of bride. For our client, DTC, weddings were the single largest purchase occasion. The agency...