Autism Speaks: Awareness

This campaign boosted awareness of autism, rates of which have been increasing in recent years. Autism Awareness used a long-term series of talks of mothers with young children to inform its campaign strategy.

Autism Speaks: Awareness

BACKGROUND & CAMPAIGN OBJECTIVES

America is facing an urgent health crisis as rates of autism have been increasing at alarmingly high rates in recent years. Twenty years ago, 5 in 10,000 children were diagnosed with the disorder – by 2010, that figure has soared to a staggering 1 in 110 – a 600% increase1. More children will be diagnosed with autism this year than with AIDS, diabetes and cancer – combined2.

Despite the shockingly high prevalence, the majority of parents didn't think of autism or that it could affect their child. Those who...

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