My Telstra Experience is an Agent of Change: How Telstra is Changing Through Simpler Customer Experience
Frederic Anne and Bob SharmaTelstra, Australia
Peter HarrisVision Critical Australia/New Zealand
OVERVIEW
The future success of research relies on simplicity, collaboration and community. Each of these lead to a closer customer connection and depth of understanding. Our story includes each of these aspects and demonstrates the power of a close working partnership between Client and Agency.
This paper presents a very recent case study where one of Australia's largest and most complicated companies increased the value of research through simplicity....