My Telstra Experience is an Agent of Change: How Telstra is Changing Through Simpler Customer Experience

This presentation addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity.

My Telstra Experience is an Agent of Change: How Telstra is Changing Through Simpler Customer Experience

Frederic Anne and Bob SharmaTelstra, Australia

Peter HarrisVision Critical Australia/New Zealand

OVERVIEW

The future success of research relies on simplicity, collaboration and community. Each of these lead to a closer customer connection and depth of understanding. Our story includes each of these aspects and demonstrates the power of a close working partnership between Client and Agency.

This paper presents a very recent case study where one of Australia's largest and most complicated companies increased the value of research through simplicity....

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