Online Research: Now & Next - Peak Panel, Gamification and Digividuals

Conference report from Warc's Online Research: Now & Next event. Topics covered include interactions between traditional research and online research - whether through online panels or data mining from social media.

Online Research: Now & Next - Peak Panel, Gamification and Digividuals

Merry Baskin

Today's market researchers face the problem of incorporating data gathered online with data gathered via traditional panels and focus groups. And speakers at Online Research: Now & Next, a conference organised by Warc and held in London in March 2011, had a lot to say on resolving this problem.

'Peak Panel' - challenges for traditional research

It seems that traditional research is in trouble. Peak Panel is the moniker for the panel data quality crisis that hit the USA about four years ago, and it's on its...

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