Marketers demand new executions from digital media - winning formats from the IAB
Geoffrey Precourt Warc
Brad Brinegar, chairman/ceo of the Durham, North Carolina, agency McKinney knows how to get an audience to sit up and pay attention. At the Interactive Advertising Bureau's annual "Ecosystem 2.0" convention in Palm Springs, California, Brineger chaired a panel on the creation of a variety of new digital technologies - formats that make the banner all but a distant memory.
Digital growth
To introduce the various new plays, however, the McKinney leader didn't talk about just bauds and bits. Instead, he did what...