Vaseline - Prescribe the Nation
Ogilvy New York
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: USADate program started/ended: 6th October 2009 - Present
Product Description: Vaseline Clinical Therapy Lotion. Clinically proven to provide prescription strength moisturization and deliver triple action results -instant relief, long-lasting protection, and sustained recovery - to extremely dry skin
Advertiser/Client Name: Ogilvy New YorkMedia Channels:Website: http://www.wwpl.net/awards2009/vaseline/prescribethenation.html
STRATEGY
Marketplace Challenge:
How do you drive trial and awareness around a new product that is so effective people will organically share it with others? Vaseline challenged...