Telecom New Zealand: No one will know you are gone
RAPP New Zealand
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: New ZealandDate program started/ended: 7th - 27th July 2008
Product Description: Telecom's T-stick is a mobile broadband device that is compatible with Macs as well as PCs. It enables the user to effectively work out of the office, giving them more freedom.
Advertiser/Client Name: Telecom New ZealandMedia Channels: Direct Mail Email Print Web Development Website: www.noonewillknowyouaregone.com and http://awards.iwihost.com/telecom/mbb/email/example.jpg
STRATEGY
Marketplace Challenge:
Telecom wanted to...