Anritsu BTS Master: Door Opener Campaign

Anritsu had to educate its prospects about its new BTS Master equipment for field testing cellular carriers' wireless base stations.

Anritsu BTS Master: Door Opener Campaign

Beasley Direct Marketing, Inc.

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: USADate program started/ended: September 2008

Product Description: BTS Master, a handheld instrument used for field testing wireless base stations used by cellular carriers. Anritsu's new-generation technology has many advantages over competitors and we were eager to get it in front of prospective users.

Advertiser/Client Name: Anritsu CompanyMedia Channels: Direct MailEmailSocial NetworkingWebsite: www.BeasleyDirect.com

STRATEGY

Marketplace Challenge:

Our marketplace was limited specifically to engineers responsible for field-testing wireless base stations at...

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