Disney Channel: "Camp Rock" Desktop App
True North Inc.
ENTRY INFORMATION
Category: Publishing/EntertainmentCountry where program ran: USADate program started/ended: May - June 2008
Product Description: The new Disney Channel movie, "Camp Rock," starring the Jonas Brothers and Demi Lovato
Advertiser/Client Name: Disney ChannelMedia Channels: Web AdvertisingWeb DevelopmentOtherWebsite: truenorthinc.com/2009ECHO_entry
STRATEGY
Marketplace Challenge:
The new made-for-TV movie "Camp Rock" had a high bar to jump over: 'High School Musical' was the reigning ratings champ at Disney Channel. But 'Camp Rock' had a secret weapon: it starred the hottest band...