PUMA: Slap the red on

PUMA was well-known in Argentina for its sportswear fashions yet was not much associated in the public's mind with sports.

PUMA: Slap the red on

DDB Argentina

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: ArgentinaDate program started/ended: January - 9th March 2009

Product Description: Puma is a large German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Puma is the new official sportswear for the Club Atletico Independiente, an important soccer team in Argentina.

Advertiser/Client Name: PUMAMedia Channels: EmailPrintOtherWebsite: http://case.ponetelaroja.com

STRATEGY

Marketplace Challenge:

Market Context:

Clothing Sports Brands, such as Puma, have changed their scenarios, getting closer to people lifestyle,...

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