The Swedish Advertising Association: Bake a Cake
Ogilvy
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: SwedenDate program started/ended: 23rd May - 10th June 2008
Product Description: The Advertising Association of Sweden (Sveriges Reklamförbund) is the association for the advertising trade (including advertising agencies, web agencies, PR, media, event and all other marketing disciplines)
Advertiser/Client Name: The Swedish Advertising AssociationMedia Channels: Direct MailWebsite: tarta.reklam.se
STRATEGY
Marketplace Challenge:
The Swedish Advertising Association had two challenges:
Congratulate new members and make them feel welcome and that they have made...