Evangelischer Regionalverband Frankfurt am Main: Kidnapping Charity
OgilvyOne worldwide GmbH
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: Launched November 2008
Product Description: Youth social work
Advertiser/Client Name: Evangelischer Regionalverband Frankfurt am MainMedia Channels: Direct MailWebsite: www.ogilvy.de
STRATEGY
Marketplace Challenge:
The Frankfurt Protestant Church is running eleven Youth Centres in Frankfurt neighbourhoods, helping up to 800 young people in a crisis situation every day - but on a very tight budget. How can we inspire Frankfurt companies to get involved in our youth social work?
Target audience:...