Laborprint: Make your own 2009

Laborprint wanted to creatively educate prospects about digital printing. Demand was up compared to offset printing, but customers still didn't understand digital printing's exceptional flexibility.

Laborprint: Make your own 2009

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ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: BrazilDate program started/ended: 1st November 2008 - 30th January 2009

Product Description: Laborprint is a printing solutions and data management company.

Advertiser/Client Name: LaborprintMedia Channels: TV/Video/RadioOtherWebsite: http://laborprint.richardvenancio.com

STRATEGY

Marketplace Challenge:

The market for offset printing was down and the demand for personalized digital direct mail was ever increasing. The problem was the clients did not know the real possibilities of the tools for personalization. To tap into this potential, we wanted...

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