Faculdade Anhanguera: Web Video Call Anhanguera

Faculdade Anhanguera needed to boost admissions exam enrollment in a time of aggressive competition among Brazilian universities.

Faculdade Anhanguera: Web Video Call Anhanguera

OgilvyOne

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: BrazilDate program started/ended: 22nd September - 26th October 2008

Product Description: Draw young people's attention in face of aggressive competition, during the most important time of the year for the university market: the admission exams.

Advertiser/Client Name: Faculdade AnhangueraMedia Channels: MobileOtherWebsite: http://www.shakemelikeascroll.com/anhanguera

STRATEGY

Marketplace Challenge:

In Brazil, the university market has become increasingly more aggressive by new players joining the market and also by the offer of new educational models, such...

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