Caja Madrid: Barrilete Cósmico

In an attempt to draw customers for its new deposit account, Caja Madrid challenged other banks to fight on a different field—the soccer field.

Caja Madrid: Barrilete Cósmico

Shackleton

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 15th September 2008 - 2nd February 2009

Product Description: Caja Madrid, one of the most important Savings Bank in Spain, launches a new deposit with the highest interest rate in the market. It offers an interest rate of 6.5% APR and 1 year's interest in advance.

Advertiser/Client Name: Caja MadridMedia Channels: Direct MailMobilePrintTV/Video/RadioWeb AdvertisingWeb DevelopmentOtherWebsite: http://www.judgingishard.com/echo/barrilete

STRATEGY

Marketplace Challenge:

The economic context at the moment...

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